Branding

The mistake of considering that changing a logo is in itself changing a brand is paradigmatic. It is necessary to know if changing a particular direction must mean to change the brand that has been accompanying it as well.

It is necessary to consider what our current brand means and if it helps more that what it disturbs or vice versa in the new way. It is convenient to take into account, as well,  that a brand cannot be built just with a visual space.

The 21st century is a multimedia century and, further more, multisensorial. Seeing and hearing may be enough, but sometimes they need trip mates as apparently strange as tasting, touching or smelling. Our formula is already being applied with successful results.