Designing Integral Communication Plans

Communication is a basic element that must be present in the whole process of any strategy. The very same fact of a customer and B&M getting together is a communication fact that must be done properly.

The concept "hug" and everything that it involves must be present in the communication of any institution, no matter if it is public or private. Consider the customer as if it were unique, create warm lines of contact, avoid the abstract, humanize relationships, feel oneself as a part of a whole, show pride of belonging to a group...

There are so many ways for communication to be present that assuming that communication is to write press releases, arrange a press conference or take good care of the Chairman's snapshot is simply living in the past century or, put in another way, not knowing where are businesses taking place in the 21st century.

On one side is the customer and his central organization, geographically placed in one point. On another side there might be another production points anywhere else in the Planet. And on another one the objective external agents: suppliers, clients, shareholders, media, citizens, visitors...

If an Integral Communication plan is not set according to the needs of the institution, no matter, I insist, public or private, nothing will work. A communication plan from inside outwards, from inside inwards, and from outside inwards, with B&M in the design and pumping the machinery.